News

Announcing a NEW 2beVirtual Research Project

Customer Advantage with Web 2.0u- “How Social Media changes routes to profitability” If you are a marketing professional striving to develop effective Web 2.0 customer strategies that take advantage of new forms of social media business worlds and virtual worlds, you will want to participate in this syndicated research program. For more details click here.

Future of Media Summit, July 17th, San Francisco and July 18th, Sydney Australia "Jack meets Goliath" - "Metaverse Publishing Implications from Second Life Experiences"

Join Dr. Cindy Gordon, Founder of 2BeVirtual ( Syndi Lane Avatar) and John Jainschigg Director of Online Technology and New Business with CMP in a short presentation, conducted on CMP's Dr Dobbs Island in Second Life, demonstrating how online virtual reality is creating new opportunities for building communities, presenting immersive content, and bringing buyers and sellers together around global events. Metaverse publishing can deliver spectacular ROI, and publishers are well-positioned to compete in this fast-growing market. Doing so, however, requires mastery of new technology, fine-tuned audience development, and new forms of metrics and analytics. Helix and CMP will present case studies from their growing portfolio of global research, including analysis of CMP's recent Life 2.0 Summit -- a recent virtual event that drew a combined audience of over 1000 Fortune 1000 C-level execs and software architects. Other key note speakers include: Ian Smith, CEO Yahoo, Anne Marie Rousell, Head of Entertainment, Microsoft, etc. For more information on the conference, click here.

KM World Conference, San Jose, California, November 6-8, 2007
Second Life -- Beyond Web 2.0: Revolutionizing Online Customer Engagement - KM World KeyNote

Join Dr. Cindy Gordon, Founder 2BeVirtual & John Jainschigg, VP/Director - World2World, CMP Technology, LLC .This session explores the impact of Virtual Worlds on marketing (and market research), customer education, sales and online commerce. "Metaverses" like Second Life add a rich social dimension to online interaction, while raising the bar on automated interactivity, rich-media delivery, customer relationship management and market metrics. Recent global research evaluating over 100 Second Life experiences from leading F500 brands like ABN Ambro, Cisco, Dell, IBM, Microsoft, Pontiac, Telstra, Toyota, Wells Fargo, etc. are highlighted to illuminate the value of virtual worlds and their future impact on business models. Good, Bad and Ugly virtual world experiences are profiled to create a best-practice baseline for metaverse investment. Bonus: After the keynote, attendees can meet the presenters in Second Life for a brief orientation, followed by peer discussion, demonstrations, and interactive tours.

Workshop Session - Rich Collaboration and Social Media Experiences: How to Take Advantage of Web 2.0 Applications

With Dr. Cindy Gordon, Founder 2BeVirtual and John Janinschigg, VP/Director - World2World, CMP Technology, LLC., Kim Smith, Manager, CMP Technology, and Ron McKenzie, CEO Ocotpz

This workshop will provide participants with an introduction to next generation social media and collaboration experiences, leveraging new design experiences. For the creative professional that would like to see how next generation of collaboration and flash solutions can be used, practical experiences of how to delight your customers will be shared from experiences from leading retailers, telecommunication and creative media design organizations. If you are a trail-blazing leaders and your online media experiences now are exploring the value of virtual worlds and avatars, you will learn how Second Life and Avatars can create a unique customer interactive experience. This highly interactive session will address the following learning outcomes:

  • Web 2.0 Market Landscape - Changing Market Conditions and Implications for Knowledge Management Professionals
  • Rich Collaboration Media Experiences -User Design Experience Criteria - Best Practices
  • Introduction to Collaboration Toolkits using Flash for Creative Professionals
  • Introduction to Second Life and Avatars for Next Generation Consumer Experience and Branding Reach
  • Lessons Learned